ABT and Payless Shoes team up
Brand Noise a blog published by ScenarioDNA reported today that ABT has signed a deal with Payless shoes to bring its own line of ballet shoes to the mainstream market through Payless and the stores it operates.
Excited about the partnership both firms stand to gain from the creation of a new line. It shows the bold steps ABT has continued to take in the last few years, pushing itself as the ballet company of America a position once clearly dominated by NYCB. Payless is excited to be the only major shoe retailer to stock quality ballet shoes.
For more on the partnership head over to Brand Noise.
ABT, Payless Shoes, Brand Noise, NYCB