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Sunday, August 06, 2006

NYCB attendance sags in summer season

The results are in on New York City Ballet’s summer series at the SPAC, and they aren’t good. We’ll go with the numbers first, this year total attendance was 43,178 for 18 performances while the 2005 draw was 57,042 for 21 performances. These numbers show a drop in attendance of 12% per show. Total sales this year were $1,083,401, a 12% drop from last year’s sales of $1,234,858.

The Albany Times Union reports that,
"The numbers come during a season in which SPAC improved its marketing and promotions, Web site and on-site amenities as part of an ongoing effort to strengthen operations and audience ties in the wake of the 2004 season, when the facility was investigated by the state.
SPAC officials pointed to weather and scheduling as factors in the lower attendance. And William Dake, chairman of the arts center board, said SPAC needs to do a better job of making the ballet part of an overall entertainment package."

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